If you want your customers to evaluate what they expect from you on a scale from least to most important, here’s a free B2B customer satisfaction survey template. Firmographics can lead you to mistaken conclusions about your customer segments. Behavioral segmentation looks at the ways your current customers interact with your product or solution to determine two critical things: In other words: is there upsell potential or do we risk losing this customer completely? This is a forward-thinking approach to segmentation because it ranks the importance of a customer or lead based on how much that customer can potentially bring in terms of value. Also, collecting behavioral data can help you in propensity modeling – an advanced method used to predict when a customer is about to take action. As a result, you might target that prospect with additional content surrounding that concept to help usher the user further down your sales funnel. In such an instance, the goal of your contact would not be to explain why companies need a cloud service provider because your sophisticated lead already knows that. Segmentation based on clean, enriched data gives your marketing campaigns a sharp focus. An example of market segmentation strategies. Perhaps this segment needs the most powerful features or a product that outlasts the competition. Customer tiering is a method of segmentation based on how well the customer matches the goals of your business. Knowing how, when, and what your customers buy can do wonders if you want to increase your clients’ lifetime value. For example, B2B customer segmentation usually takes into consideration job titles. If you’re a SaaS or tech-related business, this can do wonders for helping you onboard new users based on their expected exposure to new technologies. It’s more like hyper-personalization, in all spheres of our lives! Firmographic segmentation groups customers based on factors like business size (either by the number of employees or annual revenue), company location (i.e. B2B marketers segment their target market, or other companies and businesses that would be interested in their products or services, based on specific desirable characteristics. To use the cloud service provider example again, an unsophisticated lead may be one that still keeps hard copies of every document in filing cabinets. Here’s a list of the data we recommend tracking: You can also start off your firmographics-based segmentation by using this free business survey template. You can segment your lists in many different ways, and demographics might be the least effective, especially when it comes to B2B customers. Customer Segmentation Examples #1 Based on a user experience survey – insights on customer loyalty. We look forward to speaking with you! Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation | 6 The Business Benefits of Current Customer Segmentation At the expansion stage, executing a marketing strategy without any knowledge of how your target market is segmented is akin to firing shots at a target 100 feet away — while blindfolded. As we mentioned earlier, it’s fairly easy to check a company’s corporate values. However, this does not mean that there is no emotional component in B2B transactions, when in fact psychographic segmentation is partly the analysis of the emotions that could be associated in a B2B deal. For B2C segmentation, there are four basic segmentation approaches. If you are a cloud service provider and a site visitor comes to you through a blog post on file sharing, then you may determine that prospect needs a solution that simplifies file sharing. As with the other methods, marketers risk making faulty assumptions about customer sophistication. Ask in a survey what your customers are looking to achieve. Delivery-Based Retail: Companies that retailers rely on for the delivery and distribution of their goods or services. This is a forward-thinking approach to segmentation because it ranks the importance of a customer or lead based on how much that customer can potentially bring in terms of value. B2B segmentation. B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer. Here are some segmentation examples: you can do channel-based segmentation to approach customers depending on the channels and social networks they’re most active on. In the following post, we’ll discuss how you can start off with B2B customer segmentation. Customer segmentation examples. How is this insightful? 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